- Mass Marketing
- Business to Business Marketing
Black Xenon and associates are not only experienced with marketing and business consulting but we also have our own creative teams internally and external giving you the best of both worlds. This has many advantages including cost saving measures because we eliminate unnecessary third party providers, we work closely on all our clients work.
- Business development and planning
- Marketing and strategic planning
- Communication services
- Advertising services and planning
- Creative services
Business development and planning
- Business management consulting
- Corporate business planning
- Market research consulting
We can help you construct a robust business marketing plan that is easy to change and can be measured against your business outcomes.
- Marketing analysis
- Marketing plan
- Operations plan
- Management plan
- Financial plan
Some of the components of on-line marketing,
• Affiliate marketing
• Forum and blog presence
• SMS technologies
• Email & direct on-line marketing
• Interactive advertising
• Viral campaigns
• Social networking
• Relationship marketing
• Direct marketing
• Data base marketing
• Banner advertising
Personalised online experiences – The expansion of internet communities such as MySpace, Twitter and Facebook cannot be ignored by any business. A social presence managed correctly instils trust and helps develop a relationship with the audience that actually empowers the user to communicate with the business on their terms and not the other way around. Tapping into this ‘interactivity’ allows business to meet demand on a much more personal level that was never really possible with mass media advertising. This has provided a real channel or opportunity for direct communications with the audience by an advertiser.
Advertising services and planning – Advertising is only part of the picture and speaking to many business operators over the years you quickly realise that some campaigns did not work as anticipated or were ineffective.With clear goals and with the good information a simple and effective advertising plan can be devised for any business. Measurement and evidence of the advertising activity is of course necessary and should be included in the plan. Most customers I find want transparency and honesty when it comes to advertising not unrealistic expectations.